There’s nothing chill about sitting behind a foul pole, support beam or guardrail at a baseball game. So Coors Light decided to turn the worst seats in the house into the best ones with AI that converts any obstructed view into money for beer.
MADE AT DROGA5 WITH THESE PEOPLE
Giancarlo Rodas (Executive Creative Director)
Tres Colacion (Executive Creative Director)
Guillermo Arcena (Creative Director)
Rafael Melo (Creative Director)
Will Halstead (Sr. Copywriter)
Cameron Sharer (Copywriter)
Mariel Calara (Copywriter)
Lindsey Evans (Art Director)