When the world seems beset with problems too big to solve, it’s easy to throw our collective hands in the air and give in to the doom and gloom. But the choices we do and do not make now could literally make or break our future. At this pivotal moment, there’s no room for error, or dwelling on the negative thinking around, “what happens if we get it wrong?”

It’s time to engineer a radically different response—one rooted in youthful and intergenerational optimism—that changes the conversation and instead asks: “what if we get it right?”

In September of 2024, the UN General Assembly convened in NYC for the Summit of the Future, a two-day event that set into motion a plan for a better, brighter future for all. We partnered with the UN Foundation to develop a campaign that encouraged young people around the world to tune in and engage with the Summit.

Once Upon a Future tapped into youth resilience and hopefulness in a format they know, understand and love: via an internet and culture-driven parallel broadcast of the Summit that broke down the days’ events in a digestible and entertaining way.