WILDE PROTEIN CHIPS
TASTES LIKE CHICKEN, DUH
The phrase “tastes like chicken” elevated chicken to become the benchmark of good taste. But the phrase has been overused, causing its credibility to be questioned any time it’s said. As the first chicken chip ever, we shouldn’t have to say what our chip tastes like, but false claims about other foods have forced us to state the obvious. It Tastes Like Chicken. Duh.
01
hot ones
We’ve partnered with the internet sensation “Hot Ones” for a special series where guests eat our chips covered in hot sauce because chicken is chicken. We’ll take it further by selling a Limited Edition Wilde Protein Chips x Hot Ones Sauce Kit featuring the best Hot Ones flavors and a bag of our Wilde Chips. Lastly, we’ll create a special new chip with one of Hot Ones’ hottest flavors.
02
sundays are wilde
The wildest thing about Sunday is perhaps that chicken lovers can’t get their Chik-Fil-A fix on the day they need it most. Using SEO, whenever someone Googles Chick-fil-a on a Sunday, Wilde will be the top result to help fill that chicken void.
03
tastes like a test
We put together a TikTok series where we ask people on the street to taste-test our protein chips. We ask them what the chip tastes like. When they say “tastes like chicken…” DING DING DING because it IS chicken!
04
chicken is chicken
We have replaced Costco’s beloved rotisserie chicken with Wilde Protein Chips to emphasize that not only do they taste like chicken, they ARE chicken.
05
hen-ding Machines
To take it further, we built pop-up vending machines that look like rotisserie chicken ovens, but on the rotisseries are bags of Wilde Protein Chips instead of chickens. Looks like chicken. Tastes Like Chicken. Duh.